He’s thinking about buying a news network.
Comcast is restructuring its corporate oversight of NBCUniversal, a move that could have significant implications for MSNBC and CNBC. The realignment involves transferring these networks to a newly formed subsidiary within Comcast’s corporate structure. While Comcast retains ownership, this shift effectively separates the two networks from its broader content operations. MSNBC, in particular, has faced scrutiny for its leftward political tilt, a strategy that has coincided with a decline in interest in progressive media following the last presidential election.
The reorganization has sparked speculation about MSNBC’s long-term future, including rumors of a potential sale. Social media discussions have fueled these rumors, with some suggesting high-profile buyers such as Elon Musk. Donald Trump Jr. even proposed the idea of Musk purchasing the network, a suggestion Musk humorously entertained on X (formerly Twitter), calling it a “funny” concept and hinting at his interest in ironic or unexpected ventures.
MSNBC has faced financial challenges in recent months, which are reflected in operational changes and cost-cutting measures. High-profile anchor Rachel Maddow, for example, accepted a $5 million pay cut amid these struggles. These challenges highlight the network’s difficulties in maintaining its viewership and financial stability while adapting to shifting audience preferences and market conditions.
The restructuring by Comcast could be an effort to position MSNBC and CNBC for greater operational efficiency or possibly prepare them for future strategic decisions, including a potential sale. Whether these moves will lead to long-term stability or further disruptions remains uncertain, but the developments have intensified speculation about the networks’ future in an evolving media landscape.
