It’s being ridiculed.
A recent grassroots campaign advertisement sparked widespread attention for suggesting that supporting Vice President Kamala Harris is the more masculine choice in the upcoming presidential election. The ad features actors portraying men who boast about their masculinity through a series of exaggerated claims—ranging from traditional masculine activities to humorous boasts, such as eating “carburetors for breakfast” or not being “afraid of bears.” Ultimately, these men express their endorsement of liberal women’s political initiatives and the Harris campaign.
This advertisement, which is not affiliated with the official Harris-Walz campaign, has drawn criticism and mockery from online commentators who argue it exemplifies Harris’s difficulty in connecting with male voters. Inez Stepman, a senior policy analyst at the Independent Women’s Forum, reacted to the video, questioning its authenticity and labeling it as “the cringiest political ad ever created.” Similarly, Fox Business correspondent Charles Gasparino commented on the ad’s strangeness, pointing out the irony in the left’s attempts to define masculinity after years of advocating for gender fluidity.
Many observers noted that the ad does not effectively represent what it means to be a “real man.” City Journal writer Chris Rufo stated that the ad presents two caricatures—one that misinterprets traditional masculinity and another that attempts to redefine it through a leftist lens. Claremont Institute associate editor Spencer Klavan emphasized that the ad reflects what the American left believes men should be, rather than an authentic portrayal of male identity. He argued that if men reject this portrayal, the blame will be placed on men for not being sufficiently progressive.
The ad’s director, Jacob Reed, acknowledged that the piece was intended as a half-joking yet sincere appeal, emphasizing that the sentiments expressed by the actors are genuine. He believes that with influential figures like Tim Walz and Doug Emhoff emerging on the national stage, there is a pressing need to redefine masculinity in America.
Reed also mentioned that the original version of the ad was more critical, including lines that risked condescending to the audience. After reconsidering the message, he aimed to avoid alienating potential supporters, opting instead for a tone that would resonate with both committed Harris supporters and those undecided about their vote.
